What does somebody who thinks about Pharmaceutical Social Media Marketing do for fun?

It's Friday, and that means I need to think about fun things. Besides, it's only two more days to Monday.

I like games. I like acquiring things. I am a sucker for those claw games, or games at carnivals, or the little giveaways you get at conferences. My problem is that I have too many of them already, and I've got no desire to clutter my space with more things. I'm very selective about how I fill my real world space... now...

My virtual space, however, is a lot more cluttered. I've got over 5,500 photos in Flickr, more than 300 eBooks, a LOT of MP3s, virtual cameras... a lot of stuff. I also have a carry bag filled by a shark with a laser on his head, a dinosaur skeleton, a caveman, an uncharted galaxy, a ferris wheel, some roses, and a gadget watch. Cool, but virtual.

That virtual pouch, with virtual items is from one of my favourite apps, Wallabee. Like I said, I'm a sucker for tchotchkes, and I used to use Gowalla in conjunction with Foursquare just to get little objects. So, I'm already the target audience for something like Wallabee. The app so far does the following (according to me):

I forage, like checking in, I find virtual currency or items, I can keep the item, maybe mix it up with something else to make a new cool thing, I can use the things I find to check off the themed Wallabee scavenger hunt lists, and I can buy things in a store using the virtual currency.

The app allows you to upgrade so you can carry more things, or buy some virtual currency to not have to wait so long to acquire some of those things on your lists.

The algorithm of what you can buy, what you have to find, where and when you can do either makes this a game I can enjoy playing. There's enough random reinforcement that it's a good game to come back to.

The thrill of finding a low numbered item before somebody else, figuring out what mixes with what, or completing a set before anyone else makes this fun for me.

Of course, I've got my marketing hat on at the same time.

If Wallabee can create sets, when will a company be able to create a code to let you get access to a branded set? When will somebody only be able to find the thing they need by foraging at your store site? When will the completion of a set be tied to a brand offer, a discount card, or a premium website, a download, or information? Can I create a patient journey set that will take somebody through all the elements of an educational program by getting them to various sites? Can I force an order of item acquisition, you won't know what item 2 is until you get item 1? Can I tie a forage to a QR code or an image recognition tool?

You see, that's what my brain does when I play. It goes free a little bit. I get to be curious, comtemplative, and some other word that sounds really cool and begins with a "c". It's Friday, cut me some slack.

So, I'd recommend you get out there and try Wallabee. Have fun with it. Let me know what you think about.

Please use the comments below to let me know what you do for fun, too.